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  • News
  • January 02, 2014

Food Gift Card Distribution Continues in Toronto

Food Gift Card Distribution Continues in Toronto

Province and Private Sector Working Together to Help Those Most In Need


January 2 2014

Over the last two days, almost $500,000 in food gift cards has been distributed to over 5,000 Toronto families and individuals most in need, helping replace food they lost due to the ice storm. 

The response to this initiative has been overwhelming. While additional cards continue to flow into 15 Ontario Works offices for distribution, the supply is limited and city residents should expect line ups at the offices and are asked to be patient.

The gift cards are intended to help people who lost food and are unable to replace it without financial assistance. This initiative cannot provide gift cards to everyone who lost power, and is reserved for those facing the most need.

The gift card distribution has been made possible through the generosity of Ontario’s corporate sector, particularly grocery stores, working with the province to quickly deliver food aid to those who most need it this week.

Distribution of the cards in Toronto will end tomorrow, Friday Jan. 3.

The province continues to work with affected municipalities to expand the initiative outside of Toronto. More details on the expansion of the initiative to other municipalities will be announced soon.

Working to help communities recover from the ice storm is part of the government’s plan to work together as One Ontario to build a successful, compassionate and united province where everyone has the opportunity to connect, contribute and enjoy a high quality of life.



 “While it has been a challenge for some to collect the cards, it was important to make help available to those in need as soon as possible. I thank Torontonians for their patience. We will continue to work with our generous corporate donors to make this initiative available outside of Toronto as soon as possible.”

— Madeleine Meilleur, Minister of Community Safety and Correctional Services


"After seeing our community hit so hard, it is great to see that the people of Scarborough-Guildwood are receiving help to replace food lost during the storm. I would like to thank the corporate donors and the staff distributing these cards, as well as residents for their patience throughout the process."

— Mitzie Hunter, MPP for Scarborough-Guildwood



  • To date, over 12,000 gift cards have been distributed.
  • Approximately $325,000 of gift cards were distributed today.
  • Corporate donors for this initiative include Loblaw, Shoppers Drug Mart, Metro, Sobeys, Bruce Power, Costco, Northland Power, Louie Coppa Family - A Coppa Family Tradition, CUPE Local 416 and the Insurance Bureau of Canada.
  • Ontarians are reminded to first contact their insurance companies first to find out about their coverage and compensation for lost food.

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